Our Mission & Vision
Guided by purpose. Driven by community. Focused on growth.
Our Mission
To recruit, retain, and integrate Asian professionals — including corporate employees relocating to St. Louis, healthcare talent, students, and families — by connecting talent to opportunity and fostering a culture of belonging and collaboration.
Our Vision
A St. Louis where Asian Americans are a thriving, visible, and integral part of the community — contributing to the region's economic growth, cultural richness, and social fabric.
Doubling the Asian American Population in St. Louis
Through strategic recruitment, community building, and retention programs, we aim to double the Asian American population share in the St. Louis metro area — creating a more diverse, vibrant, and economically strong region.
Our Four Pillars
Four interconnected strategies driving our mission forward.
Recruitment
Attracting Asian professionals, students, and families to St. Louis through targeted outreach and partnerships.
Retention
Creating reasons to stay — through community, career growth, and a sense of belonging.
Integration
Supporting newcomers with resources, connections, and guidance to build a life in St. Louis — including cultural programming that celebrates diverse Asian heritage.
Impact
Measuring and sharing our progress to drive accountability and inspire continued growth.
Supporting Entrepreneurship & Small Business
While our primary focus is talent attraction, retention, and integration, we also support community members who want to start or grow a business in St. Louis — connecting them with mentors, partner organizations, and local business resources.
Learn about our entrepreneurship supportHelp Us Achieve This Vision
Every connection, every partnership, every act of support brings us closer to a stronger St. Louis.